The Kape is a fashion label founded in 2015 by Hanadi Al Hawi, a local of the UAE. The mission of the label is to progress traditional modest wear and to bring a contemporary translation to a garment that has often been perceived with restraints. Drawing inspiration from art, architecture, and global culture, The Kape combines straight-lined designs with elegant sophistication. Throughout the full re-branding and the E-commerce website design, the fashion house touches upon the traditional modest wear together with a modern allure.
Client: Shamma Capital | Year: 2018 | Services: Visual Identity, Art Direction, Website