Shamma & Co.

Based in Dubai, Shamma Capital is a diversified business house operating in various sectors, ranging from hospitality, fashion and retail, entertainment, and real estate. The brand owner wanted to give a contemporary new name and visual identity to complement the set of brands that were released throughout the years. A naming uplift suggestion from “Shamma Capital” to “Shamma & Co.” was proposed, with a customized detailed and geometric logo lettering, giving the bilingual visual branding a sense of modernity matched with a speckled terrazzo texture implemented across all corporate collaterals.

Client: Shamma Capital | Year: 2018 | Services: Visual Identity, Art Direction