MOJO x EAD is a publication with a twist documenting 3 years of creative collaborations between Mojo Ink (Abu Dhabi and Beirut) and the Environmental Agency of Abu Dhabi. The publication gathers all of the design exhibitions and experiential projects which took place at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) and the International Water Summit (IWS). Each project conceptually tackles environmental themes like interconnectivity, travel, futurism, ecotopias, and sustainable neighborhoods, telling the conservation stories of Abu Dhabi’s environment from Land, Sea, and Air. The main mandate of this project is to highlight the constant reinvention of the Arabic script, intertwined in a play on form and movement through 3D organic elements, creating a new and distinctive visual approach.

Client: Mojo Ink | Year: 2017 | Services: Concept, Space Design, Publication Design