In collaboration with OpenLab, I, as the Creative Director, undertook the task of designing a UNESCO gala dinner for Diriyah spanning two days. The objective was to extend a warm welcome to guests and celebrate Diriyah as a world heritage site. Titled "Echoes of our past, rhythm of the future," the concept focuses on authentically sharing Diriyah's story, envisioning future prosperity, and reinforcing its cultural identity as a global destination. Each day of the gala dinner draws inspiration from Diriyah's beauty, incorporating two distinct color palettes reflecting Saudi culture and Najdi architecture. The ultimate goal is to craft a memorable experience resonating with Diriyah's heritage and aspirations.
Client: Diriyah Gate Development Authority | Year: 2023 | Services: Art Direction & Event Styling